Running a pest control company is not easy. You have to manage your technicians, equipment, chemicals, appointments, invoices, and so much more. With so many moving parts, it can be tempting to brush marketing aside. But spreading the word about your services is critical for getting more customers and growing your bottom line. This is where Marketer can help. We are a digital marketing agency focused on helping pest control companies like yours expand their online presence. With our customized plans, you can finally tap into the power of digital marketing and take your business to the next level.
Struggling to grow your pest control business online? Marketer can help.
We are pest control marketing experts dedicated to helping companies like yours expand through digital marketing. Don’t let your website and online presence go neglected – they are critical for reaching today’s customers.
With Marketer, you get a custom digital marketing plan tailored to your business goals. We handle services like search engine optimization, pay-per-click ads, social media, reputation management, and more so you can focus on serving customers.
Our team knows exactly how to attract homeowners searching online for local pest control. We’ll optimize your website, run targeted ad campaigns, build positive reviews, and track growth.
Partner with Marketer and start gaining:
- More website traffic and phone calls
- Higher local search rankings
- Increased leads from online ads
- A strong and trusted brand
We make digital marketing easy and effective for pest control businesses. Contact Marketer today to discuss how we can help you acquire more customers and grow your bottom line.
The Importance of Digital Marketing
In the past, pest control companies had to rely on traditional methods like print ads, flyers, yellow pages, and radio spots to promote their services. But most people now turn to the internet first when they need local services like pest control.
Digital marketing allows you to connect with these buyers where they are already searching – online. With a website, social media, paid ads, and more, you can reach more prospects in your area. This inbound strategy pulls new customers in rather than interrupting them with cold calls and mailers.
Digital marketing also provides useful metrics to track what’s working. You can see how many people visit your website, view your ads, or contact you after seeing your posts on social media. Unlike TV or newspaper ads, you get hard numbers rather than guesses. This data helps refine your strategy over time.
Search Engine Optimization
One of the first digital marketing techniques we recommend is search engine optimization (SEO). SEO helps people find your website through search engines like Google – for free.
When local customers search for terms like “pest control near me”, you want your website to show up at the top of results. But with so much competition, getting to that coveted first page can be tricky. That’s where our SEO expertise comes in.
First, we optimize your actual website content for relevant keywords. This includes things like:
- Tweaking page titles and headings to include keywords
- Crafting compelling meta descriptions that make searchers click
- Using keywords naturally throughout your site’s text
- Optimizing images with alt text
- Structuring pages and urls for search engines
- Ensuring fast load times and mobile optimization
These on-page factors help search engines understand your website and determine rankings.
We also focus on off-page optimization to build authority and trust with search engines:
- Link building by earning links from relevant websites
- Generating social signals when your content is shared
- Building local citations and reviews for your business
- Registering with online directories like Yelp and Angie’s List
- Optimizing your Google My Business listing
With the right SEO strategy, you can gain more qualified website traffic from people looking for local pest control. We handle all the technical details – you just provide website access. SEO takes time, but the results are well worth the investment.
Another way to get your website in front of more people is pay-per-click (PPC) advertising. This refers to paid ads on search engines like Google and Bing.
Whenever someone searches for keywords related to your service, your PPC ad can appear at the top of results. You only pay when searchers actually click your ad to visit your site. We help set up and optimize campaigns that deliver results.
PPC allows you to target potential customers right when they are searching for pest control in your exact service areas. The platforms make it easy to test different keywords, ad copy, landing pages, and more to see what resonates best with your audience. You get the flexibility to adapt your strategy based on performance.
We will research successful ads run by other pest control companies and build on proven concepts. With our management, you get all the benefits of PPC advertising without the hassle. Leave the campaign details to us while you focus on your daily operations.
Social Media Marketing
While SEO and PPC help you reach people searching online for pest control, social media marketing builds awareness among your existing customers and people in your local community.
A strong social media presence establishes your company as a trusted pest control provider. We recommend claiming and optimizing profiles on platforms like:
Consistency is key – post engaging content regularly to stay top of mind. This could include things like:
- Educational pest prevention and treatment tips
- Before/after photos and videos of your work
- Employee highlights and day in the life peeks
- Community events and fundraising you participate in
- Positive reviews and testimonials from customers
- Quick pest identification guides
- Seasonal reminders for common pests
Images, videos, and livestreaming make your posts stand out more in feeds. Consider boosting high-performing posts as ads to reach even more potential customers.
You can also run targeted paid ads to nearby homeowners looking for pest control services. We’ll help you choose the right mix of organic and paid social media marketing.
Expanding your digital presence also means keeping tabs on your online reputation. Reviews have become crucial for local service businesses like pest control.
Positive reviews on sites like Google and Yelp encourage prospective customers to trust your company and become clients. We recommend politely asking satisfied customers to leave an honest review after appointments. This slowly builds up your credibility over time.
Negative reviews are inevitable in any service business. Having a protocol for responding professionally and addressing any issues raised is key. We can help craft your responses to turn negatives into positives without being defensive.
Monitoring review sites also allows you to stay aware of any problems so you can improve. Taking reputation management seriously keeps your digital presence strong.
Analytics & Reporting
The great thing about digital marketing is we can track the data. With the right analytics, you get insights into how your efforts are performing each month.
We provide regular reports covering metrics for your:
- Website traffic
- SEO rankings
- PPC ad performance
- Social media reach and engagement
- Lead and sales growth
The numbers show what’s working well and where there’s room for improvement. We review the data together and adjust your strategy to maximize results.
Digital marketing evolves quickly, so we stay on top of the latest trends and platforms. Our team of specialists takes care of your online presence so you can keep your focus on serving customers.
The Benefits of Partnering with Marketer
- Increased website traffic and phone calls from prospective customers
- Higher local SEO rankings to beat competitors
- More leads generated from PPC and social media ads
- Positive reviews building your reputation and trust
- Useful metrics to refine your marketing approach
We know pest control. Marketer has already helped dozens of pest companies across the state expand through targeted digital marketing. Our comprehensive services are tailored to meet your business goals and budget.
Running a pest control company takes enough energy and effort. Don’t let your online marketing slide. Partnering with Marketer gives you the digital presence and expertise to grow your customer base and beat the competition.
Contact us today to discuss a custom plan for your pest control company. We’re ready to help you connect with more homeowners searching for services online and take your business to the next level.