Your online business reputation is important, and it’s worth protecting. If you’re not sure where to start, contact Marketer Limited for online reputation management services. We’ll have your best interests at heart and protect your online presence from negative content and smear campaigns.
What is online reputation management (ORM)?
Online reputation management (ORM) is the practice of monitoring, managing, and influencing the perception of a person or organization’s online presence. ORM can involve the use of various digital marketing techniques; to push down or remove negative content from search engine results pages (SERPs). While promoting positive content to improve the overall online image of the person or organization.
Most businesses, brands, politicians, and public figures use the services of ORM to tackle negative campaigning against them.
Online reputation management services provider works on search ranking so that industry-relevant news articles pop on top of search results.
Further, ORM increases brand popularity on social media platforms. Our expert reputation manager will perform ORM by evaluating the current state of an individual’s or business’s online reputation; then formulate a plan of action to improve it.
Our online reputation management services include:
Many different ORM services can be employed, depending on the needs of the person or organization. These services may include:
Search engine optimization (SEO)
SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) through the use of specific keywords and phrases.
Social media optimization (SMO)
SMO service is the process of increasing the visibility and reach of a website or web page in social media channels, such as blogs, YouTube, Facebook, Twitter, Instagram, and more.
Community management
A form of reputation management that involves monitoring customer feedback on company social media pages, responding to customer inquiries and criticism, and proactively managing online conversations taking place about the organization.
Online crisis communications
The process of disconnecting negative content from a person or organization’s online presence; aimed at preventing the spread of damaging information and rumors.
Content marketing
The creation and publication of positive, brand-centric content across the web to improve the online image of a person or organization.
Why you must not ignore online reputation management?
You might think your online reputation begins and ends with the things you put on your Facebook profile, but there’s a whole other digital world out there that people are taking to use against you.
Online Reputation Management services exist to stop this from happening. Our agency will clean up negative search results about you through conversations, legal means, and other controversial tactics.
Your online reputation is important, and for many job-seekers and business owners, it’s already crucial to their livelihood. A bad online reputation can damage both your personal and professional life, but don’t worry; help is out there.
The number of people contracting ORM services has been growing annually. It’s because 85% of consumers trust online reviews as much as personal recommendations. Further with increasing competition, the number of smear campaigns is also increasing.
No business, brand, or person wants to lose an opportunity because someone read something bad about them.
Our ORM services will monitor brand internet presence and alert you to any negative content that crops up, while others will actively work to remove any offending material.
The cost for these services varies depending on the size and severity of the negative content. Online reputation management pricing starts at around $500 per month, but the price can go up if extensive work needs to be done.
There are many things that Marketer does to help manage your online reputation yourself. First, we make sure all your social media profiles are locked down so that only approved people can see them. Second, Google the brand periodically to see what comes up. If anything negative pops up, we start working on getting it removed.
Negative results of a poor online reputation
When you have a poor online reputation, most people will be unwilling to work with you, do business with you, or even associate with you in any way. This is because your online presence – which is available to anyone who cares to look for it – has made them feel uncomfortable, suspicious, or even afraid.
In a broader sense, a poor online reputation can hurt your personal and professional relationships. For instance, if you’re going on a first date with someone who Googled you beforehand, that person might have second thoughts about going out with you based upon the negative information they found about you online.
How we rebuild your online reputation
If you’ve developed a poor online reputation, then the best thing is that we at Marketer can fix it. We can’t turn back the clock and pretend that everything was fine before someone else ruined our reputation, but by following steps we can make things better:
- Remove or hide any negative information about your brand online
- Clean up your social media profiles
- Start a blog or website to tell your side of the story
- Get involved in online discussions and forums related to your industry
- Contact websites and publications that have published negative stories about you and ask for a correction or retraction
These are just a few of the ways using which we can rebuild your online reputation. However, online reputation management can take some time and effort, but it’s worth it in the long run.
Objectives of our online reputation management services
The goal of online reputation management is to create a positive digital footprint for the individual or organization. We accomplish this by pushing down or eliminating negative content about your business from the search results. At the same time, we will be promoting positive content to improve the overall brand image online.
There are several reasons which tempt brands to opt for online reputation management. First of all ORM services makes sure that industry-relevant news articles are available on online search result. Next, they focus on the increasing popularity of brands on social media platforms and maintaining good reviews on Google results.
An expert reputation manager will perform ORM by evaluating the current state of an individual’s or business’s online reputation and then formulating a plan of action to improve it.
Reputation management is an increasingly important aspect of life in the digital age. Before social media, people typically received their news through either TV broadcasts or printed newspapers. But now you can easily get information across hundreds of blogs, forums, YouTubes, and other social media websites.
This makes it increasingly difficult to control the public’s perception of an individual or organization, as any negative information can spread like wildfire across the web.