Optimizing websites for the audience and the crawler is the dream of every SEO enthusiast. But it’s not an easy job at all. Hence, we are presenting On-page SEO tips 2022 to make it easy for you.
Making a website content-rich is now a common thing. All know the trick of making great pieces of content and uploading them on their site.
But the website is still not achieving a high rank?
What spices are missing in your vivid contextual website?
The answer is On-Page SEO, which is crucial to making the website more searchable and easily crawlable.
Every website owner trying to gain a higher search ranking needs to work as per the guidelines approved by the search engines like Google, Bing, etc.
This On-page SEO tips 2022 guide will let you quickly go through website components that you need to optimize to make them more meaningful to the search engine algorithms.
In collaboration with information-centric content, impeccably optimized websites are the secret behind higher keyword ranking.
Before we get deep into the tricks of On-page SEO, it will make more sense to understand “What is On-page SEO?” and “Why On-page SEO is so important?”
What is On-page SEO?
On-page SEO or On-site SEO is a method of making changes to the existing and new pages of the website so that they become more search engine friendly. At the same time, they give a better experience to the reader.
Optimization of a website involves changing the content based on key phrases, optimizing tags, both Title and Meta tags.
Internal linking and URL restructuring all are parts of On-Page Search Engine Optimization. There is more to this, which we will further learn after knowing the importance of on-page SEO.
Why is On-page SEO so important?
Search engine optimization is volatile; things can change quickly in the internet realm. And every digital marketer needs to be aware of it.
Traditionally, whenever a person does SEO, they care only about the number of backlinks. But time changes, search algorithm changes, and backlinks become just one of the factors for ranking.
In 2022, no one talks more about backlinks; all care about the quality content and what your website offers to the world.
Google or its competitor’s search engines are now more interested in knowing what the website is about rather than focusing on its recommendations and connections.
On-page SEO is one such advancement that needs to be focused at all costs in 2022 and upcoming years if you desire top slots on the search ranking.
For better ranking in the upcoming decade, starting from the year 2022, optimize the website. Even more, it’s essential to get rid of the methods that web admins used to follow in 2000.
From CTR to user experience, you can attain it all via on-page SEO, leading us to absorb further the tricks of On-page SEO and the better way to do it.
As we now know the importance of on-page SEO, it’s time we learn the way of doing it.
Actionable On-page SEO Tips 2022 you need to follow for the better optimization of the website.
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Permalink & URL is the beginning
Permalink is where it all starts. Every website page has a unique URL; keeping them short and keyword rich can help get more organic CTR.
The keyword in the URL helps Google understand the page details way before crawling the content.
Learn this by an example since the page I am creating is focused on On-page SEO tips and tricks in 2022. Therefore, I have decided to make the URL https://marketer.ltd/on-page-seo-tips-2022/
The URL (Unified Resource Locator) with the name On-page SEO tips 2022 makes it evident for google that my page is all about the advice that will help in on-page search engine optimization in 2022.
Pro Tip:
Keeping URL Short and meaningful will be a great way of attracting Google to crawl the site. It’s noticeable that you will always find websites with short and meaningful URLs on top of search results.
One more thing which the website owner must focus on is the hierarchy while URL restructuring. The best practice of writing URLs is to maintain the category hierarchy and interconnectivity of the pages.
Structuring URL is vital because the search engine considers it one of the relevancy metrics for giving the page a particular rank. Furthermore, it makes it easy to realize the anchor text and its connection with the webpage.
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The SEO title is the first impression
Every article starts with the title; similarly, every website’s first impression is the page title.
The title tag is an HTML tag that we mention on the head section of every web page. Title tags give a clue to the visitor about the topic they are going to read.
The search engine result page (SERP) displays the title tag of every web page as a clickable headline. Further, you will find the same title on the browser page and social media posts during link sharing.
A page title is often called an SEO title, and they are part of a snippet having a description and URL shown over SERP.
It would be best to distinguish every title tag according to the web page’s importance and context. Title tags do have an impact on search engine ranking.
Therefore, crafting a catchy title with a focus keyword embedded in it can help in making the website page more searchable.
Pro Tip:
Always add keywords that you are focusing on in the title tags. To give a pro SEO feel to the website, it’s important, you create a unique title for each webpage and avoid duplication. Never place too many keywords in the title tags, as they will hurt the site.
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Meta Description is the brief of the webpage
Whenever you search for anything, search results come in a snippet with title, URL, and description.
A meta description is an HTML tag, or more specifically, an HTML attribute that summarizes the content on the existing page.
A meta description is an essential factor influencing click-through rates in the SEO world. More the CTR, chances become more favorable for higher ranking.
A more enticing meta description lures searchers to click on the results. If your website description is better than other existing SERP results, your link will get more clicks than others.
Though meta description not directly assists in the ranking, however indirectly, they are the reason behind more traffic and a higher number of clicks.
Pro Tip:
Optimizing the meta description is easy; write a brief about what the page offers. Our on-page SEO tips 2022 suggest you include focused keyphrases in the meta description.
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Image SEO to give glamor to the web page
Newcomers in the field of SEO often ignore the SEO of media files. But on-page SEO trick involves image optimization.
Both video and image placed over the website need optimization so that they give support to the overall webpage SEO score.
Rather than ignoring image placement in the article, it is better to use them as an SEO asset. The absence of an image on a website can give a dull feeling, therefore add them, but don’t overstuff them.
Many of you may say, images increase the website’s load time. It is true, but there is a solution, an easy one. There are several tools out in the market, which can help compress the image without affecting its quality. Use image compression tools such as Optimizilla.
Or, you can follow our
Pro tip:
Use an image of moderate size, neither too large nor too small. Image size of 640 * 360 pixels is best for the website, as they do not increase the load time. A well-placed image on the site gives the website a more professional look and keeps the users engaged.
Optimizing images makes it more search-friendly; with technologies such as Google Lens, the photos can now be cast-off as a finder of your website. People often use Google Image search; making your website image rank there can bring more organic traffic.
Filling up the Alt & title text of every image on the website is essential to improve your on-page SEO rate. Though adding more images can damage the load time, don’t avoid using images just for the sake of load time because user experience matters too.
A graphically tempting website gives a better user experience from faster loading but dull-looking website.
Getting your website image rank on Google image search is only possible by giving an informative title and alt text for the photos. The content you use on the image must reflect the context of the webpage.
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Avoid using “stop words” as much as possible
You may or may not have heard about stop words, but they do matter when discussing on-page SEO. After the BERT model of Google search last year, it is said that stop word can harm the SEO.
However, it’s not that stop words are harming the SEO; it’s the use of stop words that are damaging. Excessive use of Stop words in content can be a negative factor.
Examples of stop words are: a, an, the, because, etc. Check out the list of stop words prepared by Shout Me Loud.
Since Google is trying to get more authentic results in the least time possible, they have designed a model to ignore common words to save space on their database. Further ignoring stop words enables them to crawl and index at a faster speed.
Pro Tips:
It is more influential in attracting google ranking if you ignore to use stop words in the URL and title of the webpage. However, you can use the stop word while writing content, but try to minimize its use whenever possible.
One cannot completely ignore the use of stop words because not using them can damage the content’s meaning. For example, the search result for query “Ring” is very different from the search result for the query “the ring.”
I think it’s now clear how the “stop word” acts on search results, therefore don’t stop using them, but at the same time, don’t overuse them.
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Structure your content with suitable Heading & Sub-headings
Write every article in a format that makes it more readable and easily understandable. Similarly, content placed on the website needs to be structured to make it easy to read and gain more user engagement.
Place all the headlines, outlines, or conclusions under tags to make them distinguishable.
The h1 tag is not just for making the font size big; they explain the content’s title to the reader and the search crawler. Always place the topic or page title in the h1 tag. Try to add the primary or focused keyword at the starting of the h1 tag.
Further, divide the content into small paragraphs. But to make the lengthy content easy to read and more engaging for the audience, adding subheadings is the proven methodology.
From h2 to h4 tags, use them to highlight the subheading.
Pro tip:
Add primary keywords in h1 tag and h2 tag, whereas using long-tail keywords in h2 to h4 tags. Sometimes partitioning content and using appropriate subheadings can also help get rich snippets on Google SERP.
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Keyword at starting of a paragraph or after five words
Placing the right keywords at the right spot can do the trick of making google understand the focused keyword for the webpage.
Backlinko says that Google focuses more on the first 100-150 words to understand the context, but that never means that Google does not crawl beyond that. We strongly suggest our readers create good quality content and maintain the quality for the entire length.
Park your most competitive keyword in the first paragraph, or the much better option is to insert them after the first five words of the first paragraph.
Pro tip:
Every expert writer knows where to emphasize keywords in the article to make them more attractive. Using bold and italic fonts while writing is noticeable even to google; therefore, make your keywords bold and italic.
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On-page SEO tips are imperfect without content optimization
We learned how to use title tags, headings, and subheadings in the early stages. And ways of placing content in them.
On-page SEO tips 2022 is not yet complete because we have not discussed content optimization. So let’s look at how to optimize the article to make them eligible for a higher search ranking.
Put the keyword at the start and end of the paragraph.
Placing keywords in the early phase of the article is essential, similarly placing the keyword in the ending paragraph of the article is needed.
Which makes the crawler realize the exact keyword for which the article can be ranked in the early phases and, at the end, when the search crawler leaves a web page.
Use the main body for feeding the primary, secondary, & long-tail keywords.
The body section of the content is the perfect place to embed the primary keyword, secondary keyword, long-tail keyword, synonyms, or other LSI keywords.
Don’t place too many similar keywords; using synonyms is a more genuine hack. Sometimes unnecessary keywords or meaningless key phrases can harm the ethics of the article.
The main body of the content is the fuel to the whole article and the web page. So use it to amaze readers as well as the crawler.
Evade keyword stuffing at all costs.
Google is more intelligent now than ever; they realize if someone is trying to cheat the crawler by performing keyword stuffing.
Using the same keyword more than 100 times will not give you a higher ranking; on the contrary, they will get your site de-ranked.
Keyword stuffing is past practice, and it’s best not to repeat it now. The best way to add keywords is to do it strategically.
Do sprinkle keywords in content similar to how you sprinkle salt on your food. Adding more salt to the food will make them unpleasant, whereas adding less will taste dull.
Use synonyms and LSI (Latent Semantic Indexing) keywords, and sprinkle them over the complete article. But don’t overuse them; add keywords whenever it is needed.
The most optimal density for adding keywords while performing on-page SEO is in the range of 1 to 1.5%
Content length entirely depends on the popularity of the topic.
One of the most common queries that arise in the mind of SEO beginners is the length of content they need to produce to rank their article.
Let me tell you; there is no proven method to find out the exact content length for an article to be ranked. People say lengthier content rank better, but it is not wholly accurate.
Content, which is brief in size but covers all the specific information, will rank faster than the content, which is lengthy but does not deliver a suitable description.
However, length does matter when the topic is popular. Before writing any content, check the internet and understand the category on which you are writing.
From my experience, I cannot claim anything, but some may say that 500 words content is good enough for ranking; some say the length must be above 2500 words.
Whereas I say write as per searcher intent. If your audience prefers lengthy articles write lengthy ones, and if you can cover the information in just 1000 words, don’t push needless words to increase the length.
Use opinions or conclusions at the end of the article.
Conclusions are the last words of your article; therefore, make them influential during on-page SEO in 2022.
Synthesis of all the crux of an article in the last paragraph; demonstrate the topic and subheadings, and close it on a positive note. It refreshes the audience’s mind; even Google likes that audience spends full time reading your article till the end.
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Leverage the power of Internal and External links
Internal links are the best way to help readers navigate different topics easily. At the same time, external links are those hyperlinks that direct visitors to your webpage, to some other reputable website or blogs.
Internal Links are one of the most acceptable methods to increase dwell time and make your readers spend more time on the website.
If your website contains content for different topics that are interesting enough to hold the audience’s consciousness, let the visitor know about them by using links to other pages.
Recommending another website, or connecting with other trusted sites, gives more credibility to your information. If you reference some other’s website, provide them with a recommendation with an external link.
Pro Tip:
While adding internal links, focus on the existing content, always connect your webpages with other pages that contain relevant content. Other than that, always create a backlink with keyword-based anchor text.
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Invest in SEO Tools and Plugins like Yoast SEO
Technical aspects of the website are last in order but still critical to On-page SEO tips 2022.
Sitemap, robot.txt, page load speed, SEO audit, schema markup all are crucial for ranking a website. Resolving any error on the site is now effortless with tools such as Semrush.
Invest in SEO audit tools to look for errors that are detrimental to keywords ranking. Solve them using the helping guides mentioned in the devices.
If your website is on the WordPress platform, you can use free SEO plugins such as Yoast SEO and All in One SEO Pack. They come with several technical aspects, such as adding title tags, meta descriptions, schema markup.
Those who need help with content optimization can also use the Yoast SEO plugin, as they offer information related to your content and ways of optimizing them to become more searchable and readable. Further, you can use Rank Math to have more specific schema markup for your website.
Pro Tip:
Other than SEO audit to resolve website issues. It’s imperative to decrease the loading time of the website too. Since we live in an era of 5G and if the site is still lagging, SEO will feel the lag too. Use tools like GT Metrix or Google-developed PageSpeed Insights to remove all the components derailing your website speed.
One Final Comment
To all my readers who are reading this article! Thanks for being so patient.
I hope after going through the above-given on-page SEO tips 2022, you have realized that on-page SEO is more than keywords usage and title tags.
It’s more about learning the way of making a website more experience-oriented rather than rank-oriented. Give what the audience prefers, curate content based on searcher intent.
If you want your website to be epic and the user experience more tempting, arrange all the pieces of on-page SEO puzzles with the above-provided tips and tricks.
Further to if you have a website on the WordPress platform, we have a trick for you to secure your website. And give a boost to overall SEO. A secure site is always a preference from search engines; therefore, you must learn ways to secure your WordPress website.
Implement all the tricks, and let us know the outcome in the comments. Do you think we have overlooked some on-page SEO tricks for 2022? Please write us your response at ask@marketer.ltd and enlighten us with your proven method.
