Want more clients calling your law firm? Let Marketer’s proven SEO strategies attract more prospects searching online for legal help in your area. Our customized campaigns help local law firms rank higher in search engines for relevant keywords and locations. We know legal SEO inside and out. Our SEO experts have extensive experience fueling law firm growth through optimized websites, targeted content, authoritative backlinks, online reviews, and other best practices. Marketer’s holistic approach to technical and local SEO delivers real results – more quality website traffic, greater visibility, and new client leads for your practice. Don’t lose potential clients to higher ranking competitors. Let our SEO services give your law firm the online edge to stand out, build credibility, and grow your business.
Achieving Online Visibility for Your Law Firm with SEO
Operating a law firm in today’s digital world means having an online presence that potential clients can easily find. With more and more people turning to the internet to search for legal services, search engine optimization (SEO) is crucial for law firms to reach prospects and grow their business.
SEO helps improve your law firm’s visibility in search engine results pages (SERPs) for relevant searches. By implementing effective SEO strategies, you can attract more prospective clients who are looking specifically for the legal services you provide in your area.
How SEO Works for Law Firms
SEO focuses on both your website and web content. The goal is to make your pages easy for search engines like Google to understand and rank highly for targeted keywords. Those might include your practice areas, location, and types of clients you work with.
There are two core components of SEO:
- On-Page SEO
- Off-Page SEO
On-Page SEO Covers Anything Directly On Your Website, Such As:
Page titles and meta descriptions –
Page titles and meta descriptions are snippets of text that describe what each page is about. They appear as preview snippets when your website pages appear in search results. Marketer will optimize these snippets to accurately describe your services for each page and use keywords people search for. This helps entice searchers to click and visit your website.
Content optimization with keywords –
The content on each page needs to use keywords related to the legal services the page is about. This clearly shows search engines the topic focus. Marketer inserts relevant keywords in strategic places like page headers, subheaders, titles, etc. But we do it naturally – not just awkwardly jamming in keywords. The content remains readable for visitors.
Marketer will ensure it’s simple for visitors to find what they need on your website. We design intuitive site menus, organization, page flow, internal links, etc. so users can easily navigate to your important pages. This improves visitor experience and search engine crawling.
Fast page loading times – Slow website loading frustrates visitors and hurts SEO rankings. Marketer optimizes images, code, hosting, etc. to maximize page speed. Faster pages lead to better visitor retention and SEO performance.
Mobile responsiveness –
Many people search for lawyers on their smartphones. Marketer designs an mobile-friendly responsive website that displays beautifully on every device. This ensures a seamless experience for mobile visitors.
Optimizing these on-page elements signals to search engines what your pages are about and how they should rank in results.
This refers to all the activity that happens away from your actual website, including:
- Link building to boost authority signals
- Social media engagement
- Directory listings and citations
- Reviews and testimonials
- Local optimization factors
The more quality links and mentions you have pointing users to your website, the more search engines will trust your content and law firm.
Getting reputable websites in the legal field to link back to your law firm’s website is a major focus of off-page SEO. These inbound links help search engines like Google understand your firm is authoritative and trusted. Marketer builds high-quality links from relevant legal directories, associations, profiles, and other sites. Over time this boosts your domain authority and ability to rank.
Social media engagement –
Being active on social platforms like Facebook and Twitter provides more ways to connect with prospective clients and build online authority. Marketer helps you expand your law firm’s social presence through content creation, engagement, and optimization for visibility. More social followers and engagement improve SEO as well.
Directory listings and citations –
Having complete and consistent NAP (name, address, phone) details on online directories helps search engines understand your local legitimacy. Marketer fills out and claims important profiles for your firm and ensures all directory data matches your website.
Reviews and testimonials –
Reviews on Google, Facebook, and other platforms help you stand out. They boost local SEO and credibility. Marketer gets more clients to leave reviews, sincerely responds to them, and publishes rave reviews on your site. We help showcase your law firm’s positive reputation.
Local optimization factors –
Marketer focuses on optimizing all the niche local ranking factors for legal services. This includes data like serving your full metro area, years in business, bar admissions, lawyer bios, practice area pages, and other unique SEO elements that are essential for law firms.
Why Law Firm SEO Is Essential
SEO brings in highly targeted website traffic that is already looking for your specific legal services. Here are some of the key benefits professional SEO can provide your law firm:
- Increased visibility – Ranking higher in search engines gives you access to more prospective clients. You gain visibility when people search for law firms in your locations and practice areas.
- Enhanced trust and credibility – Factors like link building and positive online reviews help establish expertise and authority around your law firm’s brand.
- Cost-effective marketing – SEO provides results without the high ad costs of other online marketing channels like PPC. The majority of traffic will come organically.
- Competitive advantage – Standing out from other firms in the SERPs helps you attract prospects before they contact competitors. SEO helps separate you from the competition.
- Measurable results – You can track SEO success metrics like website traffic, rankings, conversions, and ROI. Quantifiable results help refine strategies over time.
For law firms not capitalizing on its potential, SEO is leaving business on the table while competitors rank higher and gain market share. Prioritizing it now is key for long term success.
Our SEO Services Tailored for Law Firms
While SEO basics remain the same across industries, law firms have very specific goals, structures, content, and compliance needs. A customized approach is required to make a real business impact through SEO.
Here are some examples of targeted SEO services for law firms:
Location-Based Keyword Optimization –
When people search for a lawyer online, they usually include their city or town in the search. For example, someone may search “employment lawyer Austin” if they need a job lawyer in Austin, TX. Our SEO experts will optimize your website pages and content to target these types of local searches. We’ll include your city, county, and state names throughout your website and on pages relating to your practice areas. This helps search engines understand your law firm serves specific locations. It means you have a better chance of showing up when potential clients search for legal help in your geographic area.
Link Building for Lawyers –
Links from other legal websites, directories, associations, and profiles are very helpful for a law firm’s SEO. They show search engines that your firm is trusted and credible. Marketer has relationships with many reputable legal organizations that we can leverage to acquire high-quality links pointing to your law firm’s website. This boosts your authority and relevance for legal keywords and helps you rank better.
Review Generation –
Reviews on Google, Facebook, and other platforms help prospective clients choose a lawyer. Marketer can get more positive reviews for your law firm by surveilling clients for feedback and displaying reviews prominently on your website. More five star reviews lead to better local rankings and conversions. They show you provide excellent legal services that people recommend.
Analytics and Reporting –
Marketer will track important SEO metrics for your law firm website each month. We will report on your website traffic, rankings for key terms, number of leads/calls generated, and ROI from SEO. This data helps us refine your SEO strategy over time to improve your results. We tailor reports to spotlight the SEO achievements that matter most for your law business.
Let Marketer Handle the Complexities of Law SEO
As you can see, successful law firm SEO requires an integrated approach combining technical expertise with legal experience. Our SEO specialists have a proven track record of optimizing and expanding the online presence of law firms through customized strategies designed to attract clients and grow your business.
With Marketer as your marketing partner, you can focus on providing excellent legal services while we handle advancing your online visibility. Contact us today to schedule a free consultation.
Law Firm SEO services include:
On-page Search Engine Optimization (SEO) tactics include optimizing your website on a site map level and fixing errors that Google Bot sees when searching your site.
Off-page search engine optimization strategies are about making sure your business has many strong backlinks from other sites to increase traffic to your website.
Creating a systematic approach to law firm SEO and building strong relationships with Google search results will become easier over time as your business grows.
We will perform some keyword research to determine which keywords will work best for your law firm.
We use Google AdWords Keyword Planner to find search phrases related to your area of law so that we can avoid targeting invaluable search terms.
After performing keyword research, we make a list of high-volume keywords and low-volume keywords (those with a lower search volume but might be more valuable).
Content writing for law firm
Search engine optimization (SEO) is crucial in today’s business world. Many lawyers aren’t getting it right, and they don’t know why their SEO isn’t doing what they want it to do.
That’s where we come in: We can use our digital marketing experience to help law firms with their SEO needs.
SEO is not possible without proper content optimization. Based on relevant search terms, we write content for your website.
Not just content writing, we also provide insightful analysis of data and establish backlinks that are high quality and well-targeted to increase visibility on search engines like Google, Bing, Yahoo, and more.
One of the biggest problems for law firms is that their websites are terrible at acquiring links from other sites.
The fact is, a legal website isn’t attractive to anyone except lawyers and law students.
This makes it very difficult to attract inbound links, but with our careful link building services and strong content creation, you can find success with SEO for law firms.
Social Media Optimization
Overlapping with SEO, SMO refers to how you leverage social media channels and platforms (e.g., Twitter, Facebook, LinkedIn) to share your brand’s content and grow your business.
Most law firms have some sort of presence on all major social networks; however, few have fully embraced their potential as a viable marketing tool—which is too bad!
If you’re not using social media in your law firm marketing strategy, you should be!
Social media optimization is an excellent way to build visibility and trust in your brand. The key?
Be human! Social media success depends on developing relationships with followers by posting accurate updates that are both informational and fun.
Outsource law firm SEO tasks to Marketer Company
One of the many benefits of hiring a professional law firm marketing company is that it allows you to focus on practicing law.
Our law firm SEO professionals can take care of all aspects of your online marketing.
You can save time and money by allowing an experienced firm to handle all things internet, including search engine optimization (SEO) services, social media management, online reputation management, pay-per-click (PPC) campaigns, and more.
It’s critical to have a solid digital presence in today’s world; without it, you will be losing opportunities and business growth.
By outsourcing your law firm SEO tasks to Marketer company that understands how search engines work, you can ensure customers will easily find you when they’re looking for legal help.