Most law firms today realize the importance of legal SEO, but very few incorporate it into their law firm marketing strategy effectively. Our law firm SEO company can get your law firm’s website to show up higher in search results, increasing your visibility and online reputation.
Law firm SEO: Find success for your firm
Every law firm, while planning their marketing strategy, just ask
How can your law firm stand out from your competition in the search results?
Are there specific steps you should take to ensure that your website shows up on page one of Google?
How much do you know about the basics of Internet marketing?
To all the above queries, the answer is law firm SEO services. It can help increase leads and attract new clients directly from your business website.
If you’re looking to establish your law firm online and attract new clients, we’ll set up an online presence by finding ways to optimize your law firm’s website.
Our experience of working with the likes of
adds more value to our marketing performance when it comes law firm SEO.
A good reputation can help grow your business, but to get started, you first need to understand what search engine optimization (SEO) is and how it works.
What is organic search engine optimization (SEO)?
The process of optimizing your law firm’s website to attract more search engine traffic is called Search Engine Optimization (SEO).
When you seek SEO services, you’ll notice two significant categories of search results: paid ads (often labeled Sponsored) and organic listings (unpaid).
Organic SEO makes the website appears in those unpaid results.
Before doing any fancy link building or content creation, it is crucial to ensure that your site has implemented on-page SEO.
This refers to the proper use of title tags, meta descriptions, headings, and keyword selection.
It includes avoiding duplicate content on pages throughout your site and ensuring that internal links are working correctly.
Why is SEO so important for law firm marketing?
Traffic from search engines is highly targeted and very specific.
It’s important to realize that 56% of google searches have informational intent; they are browsing because they need some information.
Any reputed law firm will tell you that optimizing their website is integral to business growth.
While your competition may have a considerable number of paying clients, you can turn that into an advantage by having a highly optimized website.
When people search for legal advice in your area and see that your firm’s site appears at or near the top of Google results, they will be more likely to click on it than those who appear lower down in rankings.
Don’t miss out on business because you don’t think SEO is relevant to lawyers—it absolutely is. Make sure you are visible online!
How does SEO help DUI lawyers to get customers?
Now, if you’re a DUI lawyer, and your main business involves helping clients avoid jail time due to drunk driving, then it stands to reason that people searching for help with their DUI cases are already looking at options like yours.
If they were not, they’d likely be looking at lawyers offering other types of legal aid.
This means it’s possible (though not guaranteed) that a local search such as a DUI lawyer in San Diego may lead someone directly to your website.
Achieving success here comes down mainly to two things: reputation management and having good quality content on your site that helps visitors solve their problems.
Local SEO helps in increasing awareness locally for your law firm
When a potential client searches for your services in their local area, Google will be sure to include your law firm’s information on top of search results.
It is a proven fact that most customers prefer to deal with businesses that are physically near them.
This doesn’t only benefit your law firm; it also helps you build trust among residents who might otherwise think twice about you if they had no prior knowledge of your business.
We focus on different types of online marketing efforts, mainly social media marketing & search engine optimization.
Our law firm SMM services can help you target an even wider audience than your local area would allow using social channels.
Law Firm SEO services include:
On-page Search Engine Optimization (SEO) tactics include optimizing your website on a site map level and fixing errors that Google Bot sees when searching your site.
Off-page search engine optimization strategies are about making sure your business has many strong backlinks from other sites to increase traffic to your website.
Creating a systematic approach to law firm SEO and building strong relationships with Google search results will become easier over time as your business grows.
We will perform some keyword research to determine which keywords will work best for your law firm.
We use Google AdWords Keyword Planner to find search phrases related to your area of law so that we can avoid targeting invaluable search terms.
After performing keyword research, we make a list of high-volume keywords and low-volume keywords (those with a lower search volume but might be more valuable).
Content writing for law firm
Search engine optimization (SEO) is crucial in today’s business world. Many lawyers aren’t getting it right, and they don’t know why their SEO isn’t doing what they want it to do.
That’s where we come in: We can use our digital marketing experience to help law firms with their SEO needs.
SEO is not possible without proper content optimization. Based on relevant search terms, we write content for your website.
Not just content writing, we also provide insightful analysis of data and establish backlinks that are high quality and well-targeted to increase visibility on search engines like Google, Bing, Yahoo, and more.
One of the biggest problems for law firms is that their websites are terrible at acquiring links from other sites.
The fact is, a legal website isn’t attractive to anyone except lawyers and law students.
This makes it very difficult to attract inbound links, but with our careful link building services and strong content creation, you can find success with SEO for law firms.
Social Media Optimization
Overlapping with SEO, SMO refers to how you leverage social media channels and platforms (e.g., Twitter, Facebook, LinkedIn) to share your brand’s content and grow your business.
Most law firms have some sort of presence on all major social networks; however, few have fully embraced their potential as a viable marketing tool—which is too bad!
If you’re not using social media in your law firm marketing strategy, you should be!
Social media optimization is an excellent way to build visibility and trust in your brand. The key?
Be human! Social media success depends on developing relationships with followers by posting accurate updates that are both informational and fun.
Outsource law firm SEO tasks to Marketer Company
One of the many benefits of hiring a professional law firm marketing company is that it allows you to focus on practicing law.
Our law firm SEO professionals can take care of all aspects of your online marketing.
You can save time and money by allowing an experienced firm to handle all things internet, including search engine optimization (SEO) services, social media management, online reputation management, pay-per-click (PPC) campaigns, and more.
It’s critical to have a solid digital presence in today’s world; without it, you will be losing opportunities and business growth.
By outsourcing your law firm SEO tasks to Marketer company that understands how search engines work, you can ensure customers will easily find you when they’re looking for legal help.