SEO has been an important part of online marketing for many years.
The rise of search engines and Google’s algorithm updates has changed SEO (search engine optimization) a bit, but there are still ways to get good results.
A website that isn’t optimized will be far less profitable than it could be, so if you’re just getting started with your website or looking at hiring an SEO consultant, it’s important to understand just how much they’ll cost.
Here are some things you should consider when figuring out if spending money on SEO packages is worth it.
Since Indian SEO companies receive the major SEO outsource from all over the globe, so it’s really important to know what is the SEO price in India
What is the SEO price in India?
It depends on the type of campaign you need and your overall business goals, but it’s safe to say that you can expect your search engine optimization (SEO) campaign per month to cost anywhere from Rs 15,000 ($250) to Rs 60,000 ($800).
Here’s what else you need to know about SEO prices in India.
SEO price in India – 2022
The Search Engine Optimization market size will be 85 million (USD) in 2022 in India, from the 16 million (USD) in 2016, with a CAGR (Compound Annual Growth Rate) of 6% from 2016 to 2022.
Web marketing has been an integral part of digital marketing in India since 1998. It is a powerful tool for delivering effective content, ranking higher on search engines like Google attracting target consumers, and creating sales opportunities for business.
From basic link building to complex data analysis through artificial intelligence (AI), businesses use various tools such as social media integration, user interaction management systems, and mobile apps development at different stages of their customer journey based on targeted customers’ needs.
Once your business grows larger and traffic increases, you’ll want to get into more serious optimization activities (like pay per click), but don’t worry about it until you have more money or potential clients.
Nowadays, however, most business owners won’t hire an SEO expert at all—they simply outsource such tasks to SEO agencies like Marketer.
What is the average SEO price in India for a small business website?
When we’re talking about small business websites, even a 10-page site will require at least a few hours of work.
However, the larger and more complicated it is, the more time it will take. For example, large e-commerce sites can require dozens or even hundreds of hours of work depending on how many products are sold and how many categories are involved.
As such, SEO pricing for a small business website typically ranges from $500 to $5,000 per month (or around $8 per hour).
That should give you an idea of just how much time goes into creating all those links! Some SEO companies charge by keyword, although prices vary widely on that front.
What are some questions every entrepreneur should ask before investing in SEO?
Here are a few things every aspiring entrepreneur needs to know before taking on SEO and putting their money where their potential clients will be found.
What is the worth of SEO?
Without a doubt, SEO is by far one of your most valuable assets for any online business.
It doesn’t matter if it’s about getting more customers or simply reaping higher profits from your existing audience.
SEO can help you do all of that—and much more. That being said, SEO does have its price; and it’s definitely not a minor one. You won’t be able to hire an expert for just Rs 8000 ($100) per month like you would with some other business tasks.
SEO Pricing Models in India
Broadly speaking, there are three main models that SEO agencies use when pricing their services.
The first is a per-project basis where SEO companies charge by keywords/pages/visits or traffic.
Another is a monthly retainer for an agreed period of time, which covers all of your monthly search marketing activities.
Then there’s performance pricing, where an agency charges based on how much traffic and revenue you get from search marketing campaigns.
Prices vary depending on which SEO package model is used. Still, if you want to make sure that your investment pays off, you should expect to spend anything between Rs 25000 ($400) and Rs 70Lakhs ($10,000) as well as up to 10% of your company’s projected annual revenue on search engine optimization alone.
Pricing for local search engine optimization services
IN INDIA, local SEO services price ranges between Rs 15,000 ($250) to Rs 25,000 ($400).
Further, if you’re looking for someone to do local SEO for your business, there are two main pricing models known as fixed-cost SEO and performance-based SEO.
It’s a good idea to know what these terms mean before hiring a company so that way you can make sure that you choose one that fits your budget and goals.
Below is a brief rundown of each type
Paying a certain amount of money per month will guarantee your business a set number of visits.
This is perfect for when your company doesn’t have a large budget but still wants guaranteed traffic.
Best of all, it’s affordable! Some companies offer SEO packages that start at Rs 8000 ($150) and go up from there.
Performance-based SEO pricing
The biggest advantage of performance-based SEO is that it gives clients complete freedom and control over their advertising costs.
Rather than paying for a certain number of impressions, clicks, or views like most conventional PPC campaigns, performance-based SEO clients can adjust their budget based on actual results.
What is the cost of SEO services in India per month?
Just like software development, SEO prices vary significantly from one provider to another.
You can spend as little as Rs 25000 ($400) for basic SEO services or upward of Rs 7 Lakh ($10,000) for a full-blown campaign.
How much SEO will cost for your business type?
Like any other service, it depends on many factors—what type of site you’re trying to optimize, your goals, and your desired timeline.
To give you an idea of what different types of projects can entail, we’ve outlined some common project types below.
- Small Size Business SEO Cost is Rs 15000 ($250)
- Mid-Scale Business SEO Cost is Rs 25000 ($400)
- Large Enterprises or Ecommerce SEO Cost is Rs 60000 ($800)
How is the cost per SEO keyword calculated in India?
A keyword is a word or phrase used by search engines to match user intent and content keywords. A keyword can be specific (e.g., shoes) or general (e.g., productivity tips).
Generally, using broad keywords will get you more traffic, but more targeted traffic comes with higher conversion rates, so it’s best to include both broad and targeted keywords.
Some tools like Google Adwords Keyword Planner even let you pull out suggestions for each of these types of keywords based on your particular audience and industry…but that’s a story for another day!
The biggest question that pops up when someone is considering investing in SEO for their business or website is:
How much will an agency charge per keyword ranking?
While it’s impossible to give a definitive answer (as every project is different), three factors play a role in determining how much you should be paying per keyword:
- Engagement level and
- Conversion rate.
Here’s a quick calculation guide to getting an idea of how much you should pay for your keywords: Let’s say I own an e-commerce store selling dog collars, and there are four competing stores with average ratings and minimal search traffic on Google. In terms of competition then, we would rate it as LOW COMPETITION.
So for five low competition keywords, our agency charges Rs 10000 ($150). Relatively for five high competition keywords, our SEO Company charges Rs 25000 ($400).
Marketer Company SEO Package Starts From Rs 8000 ($150)
India is now the third-largest startup ecosystem globally, with so much potential to unleash in coming years.
We have decided to give an apt budget to new startups; therefore, our Startup SEO packages start at Rs 8000 only.
But not every business is a startup in India; there are several heavy competitive niches too, therefore; check our SEO packages and the services it includes.
Our SEO package includes:
- Target Keyword Plan
- In-Depth Site Analysis
- Content Duplicacy Check
- Initial Backlinks Analysis
- Google Penalty Check
- Backlink Profiling
- On-Page Optimization
- Html Code Cleanup
- Internal Link Structuring
- Page Speed Optimization
- Analytics Tag Setup
- Off-Site Optimization
- Social Media Optimization
- Monthly Reporting