How to Boost Your Legal Funding Company’s SEO?
Funding opportunities come and go, so it’s important to have a proven strategy in place to reach new customers whenever they appear.
One of the best ways to do this is through search engine optimization (SEO), which allows you to build your brand’s reputation and authority within Google and other search engines, thereby improving your site’s rankings in search results.
This, in turn, can lead to more leads, more clients, and ultimately more funding opportunities down the road.
If you’re looking for legal funding for your lawsuit, it’s important that your prospective clients can find you.
Even if you advertise, there is nothing worse than having a great ad, but no one sees it.
SEO will help ensure that potential plaintiffs and law firms know you exist and know exactly what they can expect when they visit your website.
Here are a few things you should know and implement to get on search engines like Google
Why Do You Need an SEO Strategy?
Most businesses (legal funding or otherwise) fail due to a lack of marketing.
The best marketers use SEO strategies because they understand that their efforts are in vain if customers can’t find them.
You might think it’s enough to have a popular website and post articles regularly, but you need a deeper strategy—and keywords are critical for SEO success.
There are different ways of using SEO for legal funding:
- finding relevant keywords,
- analyzing competition, and c
- rafting content for readers who seek information on your niche.
This guide will teach you how to do all of that; by leveraging these methods in tandem with one another, you’ll be well on your way to having an incredible marketing strategy that gives your legal funding company more visibility than its competitors.
Which Keywords are Important For My Lawsuit Funding Site?
Make a list of your ideal customers and which keywords you think they would search for when looking for legal funding.
Think about where these people spend their time online, such as Facebook groups, forums and blogs.
After brainstorming some keyword ideas, narrow down that list, so you’re only working with 3-5 strong options that fit well with your industry.
Now it’s time to do some research! You can start by using the Google AdWords Keyword Planner tool or a similar keyword research tool.
What Are Some Good On-Page Optimization Strategies?
Keyword research is important when you’re setting up your site and optimizing its pages for SEO.
You should first use Google Keyword Planner or another keyword tool to look for relevant long-tail keywords related to your website’s subject matter.
Once you find some, input them into your metadata—including meta title tags, meta descriptions, and robots.txt—to ensure they don’t get picked up by Google’s crawlers.
Since these metadata components affect how your pages are interpreted by search engines and could be used as a factor in ranking, optimizing them as much as possible makes sense.
Off-Page Optimization Strategies for Lawsuit Funding Websites
Lawsuit funding websites often try to boost their SEO by building a backlink profile of questionable quality.
The sites link out to irrelevant pages and pages containing low-quality content to create as many off-page links as possible.
However, since off-page optimization (OEO) factors are not taken into account when search engines crawl your website, such data is essentially worthless.
What’s more, good OEO has never been a very effective strategy for law firms in general – which means that it’s certainly not a great option for law firm-specific websites.
What is the Best Time of Day to Post my Updates?
Posting on social media at a time of day when your target audience is online is crucial to growing your audience and driving traffic to your website.
Depending on who you’re trying to reach, it can vary from being early in morning to late at night.
In general, Facebook posts tend to perform better if posted between 12:00 p.m. – 4:00 p.m., while Twitter performs best around 9:00 a.m. when most people get online and check their notifications.
If you’re looking for higher engagement on your posts and more growth for your page, be sure that you’re posting during peak hours for each channel you are active on!
Not sure how often I should be posting updates. Any Suggestions?
On average, companies with four posts per week receive 28% more website traffic than those with just one post.
That’s why it’s important that you don’t fall into blogging ruts and dole out uninspired posts.
Find a schedule that allows you to post relevant content and stick to it consistently.
For example, if you know you have time on Saturday mornings, set aside that time slot for your professional blogs (that way, it doesn’t take away from any family or personal plans).
Consistency also helps build trust among potential clients as they begin seeing your name pop up in their feed.
Should I Target Local, Regional, or National Search Results?
When deciding on which keywords you want to target, consider whether or not your business will benefit from appearing in local, regional, or national search results.
If you sell products and services across a wide geographic area—or if your law firm has lawyers who work in multiple cities—you’ll want to choose a keyword set that targets regional or national search results.
Otherwise, select keywords that focus on your city/state of practice.
Ultimately, there’s no right answer for every legal funding company, and legal case funding companies should weigh all of their options carefully before making a decision about what keywords are best for them.
Should I Register My Domain Name as a .com, .net, or .org?
If you’re looking for new website domain names, many factors go into deciding which one is best for your business.
For legal funding companies, however, we recommend going with a .com. That’s because it can be hard to rank high in Google search results without having your domain name attached to keywords relevant to your business.
In other words, using a .com will make it easier for potential clients who are searching online for terms related to legal funding company and lawsuit funding company to find you and identify your company as credible right off the bat.
Should I Buy Backlinks From Trustworthy Sites?
Some SEO companies will promise you first-page rankings, but what they’re selling might be essentially worthless.
That’s because search engines, such as Google, have made great strides in devaluing purchased links.
And when it comes to SEO for legal funding, trust is a key factor—not only with your clients but also with potential clients.
Search engine optimization for legal funding companies is a delicate art.
On one hand, you want your company name to be visible in search results. On the other hand, you don’t want your site flagged by Google as spam or low-quality content. In fact, getting blacklisted from Google can severely harm your business.
To improve your SEO for legal funding services, avoid buying backlinks outright.
It may seem like a great way to boost search visibility and make sure that people see your brand name when searching for information about lawsuit funding; but it’s really not worth it—at least not in terms of quality links versus cost-effectiveness.
Many won’t even bother doing business with you if they suspect you have spammy backlinks or none at all.
By focusing on natural SEO methods that don’t violate best practices (such as buying links from untrustworthy sites), you can build a strong foundation for your marketing efforts without sacrificing integrity.
Should I run PPC ads?
Pay-per-click ads (commonly known as PPC ads) are an effective way to boost your site’s SEO when used correctly.
While expensive and time consuming, they can bring you a steady stream of highly targeted visitors—which means more views and conversions for your business.
But before you dive in, ask yourself:
Is my legal funding company going to be able to afford these ads?
If so, I recommend starting with PPC ads first (as long as you have a significant amount of traffic), because bidding on keywords is free if done correctly and can quickly get your site moving up through search results rankings quickly.
Summing up
A great way to boost your online presence and gain more clients at the same time is through search engine optimization (SEO).
When done right, SEO can bring tons of qualified visitors to your legal funding company’s website, but it’s also not something you should take lightly, since there are plenty of mistakes that you can make along the way.
In this article, we go over how to ensure that your legal funding company gets the most out of its SEO efforts.
The majority of people who search for legal funding or lawsuit funding services do so through Google or other major search engines, like Yahoo or Bing.
As such, your legal funding company must have an optimized website that’s visible in the organic search results and easily navigable from the first page of results.
Our legal funding company SEO services can optimize your website to achieve high organic search rankings.
